Concise hook statement goes here. 1-2
sentences giving a high level understanding
about your business, while incentivizing
readers to keep scrolling.
The VENICE TEMPLATE
Short Headline
INTRODUCING
YOURSELF
This should be one or two paragraphs with
some key points about who you are, what
credentials you have and why you do what
you do. Start with a strong personal
statement, then zoom out and give
potential clients more context.
Short Headline
ABOUT YOUR
MAIN OFFERING
Three to four sentences describing your overall offering and its
benefits. Keep things conversational, inspirational, and top level;
this is a place to really distill what is most important and most
enticing about your services. In a nutshell, what are you offering
and how will it improve the lives of your potential clients?
Content
FEED HEADER
Check Out
MY OFFERINGS
Introduce your services and offering
suite here. Include one to two sentences
summing up the overarching emotional
benefits of your offering(s) here.
01
OFFER NAME GOES HERE
01
For each of your offerings, clearly stating the following: What the offering is (a course? a session? a workshop?) How it’s delivered (in person? live Zoom? recorded videos?). Who it’s for, and what stage of the buyer’s journey (“a course for new entrepreneurs”, “a mastermind for seasoned entrepreneurs”). Its length (one hour? six half an hour sessions? 10 videos?)
- A high-level description of what clients can expect
- List main benefits of each offering, both practical and emotional
- What are the major outcomes of your service?
- What can clients expect to feel/achieve once they’ve completed your offering?
- Limit to this character count
02
OFFER NAME GOES HERE
02
For each of your offerings, clearly stating the following: What the offering is (a course? a session? a workshop?) How it’s delivered (in person? live Zoom? recorded videos?). Who it’s for, and what stage of the buyer’s journey (“a course for new entrepreneurs”, “a mastermind for seasoned entrepreneurs”). Its length (one hour? six half an hour sessions? 10 videos?)
- A high-level description of what clients can expect
- List main benefits of each offering, both practical and emotional
- What are the major outcomes of your service?
- What can clients expect to feel/achieve once they’ve completed your offering?
- Limit to this character count
03
OFFER NAME GOES HERE
03
For each of your offerings, clearly stating the following: What the offering is (a course? a session? a workshop?) How it’s delivered (in person? live Zoom? recorded videos?). Who it’s for, and what stage of the buyer’s journey (“a course for new entrepreneurs”, “a mastermind for seasoned entrepreneurs”). Its length (one hour? six half an hour sessions? 10 videos?)
- A high-level description of what clients can expect
- List main benefits of each offering, both practical and emotional
- What are the major outcomes of your service?
- What can clients expect to feel/achieve once they’ve completed your offering?
- Limit to this character count
Concise Headline
ABOUT YOUR OFFERING SUITE
OFFERING ONE
Two to three inspirational sentences describing the service and its benefits. Make sure to go into detail about exactly what is included, how it will be delivered and why it’s valuable.
OFFERING Two
Two to three inspirational sentences describing the service and its benefits. Make sure to go into detail about exactly what is included, how it will be delivered and why it’s valuable.
OFFERING Three
Two to three inspirational sentences describing the service and its benefits. Make sure to go into detail about exactly what is included, how it will be delivered and why it’s valuable.
TESTIMONIALS
“Two to three sentences from your clients that share positive feedback
about your services and the client’s experiences working with you.
Ensuring all reviews are roughly the same length will help keep the
design clean when scrolling through.”
Shannin williams
Short Headline
INTRODUCING
YOUR FREE OFFERING
On-brand description sentence about what this
item is, why it’s worth obtaining and how it offers
a window into your paid services.
An Introductory
STATEMENT
GOES HERE
Write 2-3 sentences introducing yourself at a high level.
Start with “Hi, I’m XX”, “My journey”, “Get to know me” etc.
This is the place to go into greater detail about yourself and your journey.
Be sure to elaborate on the high-level points outlined on the Homepage
(why you do what you do, what your credentials are), ideally through
telling your personal story of transformation.
Insert a quote here
“MAKE THIS A
POWERFUL
STATEMENT
THAT EMBODIES
YOUR MESSAGE
AND ETHOS”
Remember, this is an opportunity to build
camaraderie and trust with your potential
clients, so don’t hold back! You can write
this section in a conversational, friend-to-
friend tone, or a more professional tone -
whichever works better with your brand.
Check the Stats
0
MILLION IMPRESSIONS
0k+
YOUTUBE Subs
0
stages spoken on
0k+
IG AUDIENCE
Insert header
PERTAINING TO
YOUR CREDS/
STATS HERE
- List out 5-6 bullet points highlighting credentials, certs or street cred.
- List out 5-6 bullet points highlighting credentials, certs or street cred.
- List out 5-6 bullet points highlighting credentials, certs or street cred.
- List out 5-6 bullet points highlighting credentials, certs or street cred.
- List out 5-6 bullet points highlighting credentials, certs or street cred.
- List out 5-6 bullet points highlighting credentials, certs or street cred.
Get To
KNOW ME
Say
HELLO
Write 2-3 sentences describing ways to get in touch with you. Also add an alternate way to get in touch, such as “Not into forms? Email us at [email protected]”.
Opt-in HEADER
One to two sentences about your newsletter
frequency, offerings and value; why should
potential clients sign up?